What Really is the Future of Music Production? [Week 6]

Machine learning-influenced music production will revolutionise the music industry through til 2030 - prioritising accessibility and ultimately creating a unique genre.

This week was about finalising my work and creating two distinct outcomes from my research: an article and a supporting video. I edited my final insight slightly so it would have a more significant impact on my article.

When writing my article, my previous work reviewing my research really came in handy. I decided to use a quote from my dad Young Ly from around 4 minutes into our talk, as well as these precedent information: SKYGGE, 'Your Brain on Music' by Alan Harvey, and the interview about the future by Jim Morrison.

I had previously included this quote from Sam Gribben: "I think that there will be many people listening to music generated by AI. For example, there are many places where music fulfills a particular need, like playing in the background of a cafe, in a short film, or on hold on a phone line. But there will always be a place for an artist using music to express themselves. Throughout time, there have been professional musicians, and I think that will continue." concerning AI taking the music industry from humans. I had also included a segment about this in my documentary. But after reviewing my work against my insight, I realised it wasn't entirely relevant, so I revised it. This part got replaced by the paragraph about Jim Morrison's interview in my article.

For my article, I used two graphics: a photograph and an icon. I found Grammarly really helpful during the article writing stage.

After I had an almost-perfect article draft, I went on to the video. I wanted it to cover the same things as the article, so I made an ordered list of key talking points.

Video

Context

DAW description

Music production's journey

Automation is the future

Albums human-AI interaction

Human engagement in music

What stops AI from being the center

Final thoughts

I ended up slightly deviating from this list, but it is still on track with what I wanted.

I had never used Adobe Premiere Pro before this. A lot of learning and research was done in terms of video production regarding audio levels to ensure everything sounded okay.

I had explicit verbal permission from each of my interviewees to record our interaction and use it in a video for my assignment. In the video, I used music from Bensound and the song 'Ballad of the Shadow' from SKYGGE. I used two videos from Pressmaster. I also referenced a DAW description from CareersInMusic.

Final Article : https://docs.google.com/presentation/d/1gdEjVkO-eXVlMPmURGMQeU6OMBXVl8-drdY6E4R8vag/edit?usp=sharing

Final Video : https://drive.google.com/file/d/1jh027PUnbVfWxQmq7B8PB8_3p7A2v2Ye/view?usp=sharing

Final Bibliography for Assignment 1

Interviewees

Young Ly, CEO of Serato

Nick Maclaren, Chief Head of Strategy at Serato

Sam Gribben, CEO of Melodics

Fabio Morreale, Music Lecturer at The University of Auckland

Video

Murphy, C. J. (2020, July 13). What is a DAW (And what can you do with it)? Careers In Music. https://www.careersinmusic.com/what-is-a-daw/

Pressmaster. (2019, November 8). A Disc Jockey Working on his Audio Mixer [Video]. Pexels. https://www.pexels.com/video/a-disc-jockey-working-on-his-audio-mixer-3196427/

Pressmaster. (2020, August 20). A Disc Jockey On Board A Sound Mixer Machine [Video]. Pexels. https://www.pexels.com/video/a-disc-jockey-on-board-a-sound-mixer-machine-5152177/

SKYGGE. (2018, January 26). 1/ SKYGGE - Ballad of the Shadow // COMPOSED WITH AI [Video]. YouTube. https://www.youtube.com/watch?v=q39R_w94MSQ

Tissot, B. (2020). Groovy Hip Hop [Music]. Bensound. https://www.bensound.com/royalty-free-music/track/groovy-hip-hop

Article

Fischer, R. (2016, March 22). How Jim Morrison predicted EDM to rolling stone in 1969. Rolling Stone. https://www.rollingstone.com/music/music-news/how-jim-morrison-predicted-edm-to-rolling-stone-in-1969-235437/

Harvey, A. (2018, June 27). Your brain on music | Alan Harvey | TEDxPerth [Video]. YouTube. https://www.youtube.com/watch?v=MZFFwy5fwYI

Jyri. (2020). Dj Music Man Person Party Turntable Free Icon [Icon]. OnlineWebFonts. https://www.onlinewebfonts.com/icon/506906

Marshall, A. (2018, January 12). Is this the world’s first good robot album?. BBC. https://www.bbc.com/culture/article/20180112-is-this-the-worlds-first-good-robot-album

Morrison, J. (2006, May 4). Jim Morrison - The Future of Music [Video]. YouTube. https://www.youtube.com/watch?v=iS3dIyHpAgc

Music Industry HowTo. (2020). [Photograph]. MusicIndustryHowTo. https://www.musicindustryhowto.com/how-to-be-a-professional-full-time-music-producer/

Your EDM. (2014, October 29). The doors' Jim Morrison predicted EDM was the future in 1969 [Video].https://www.youredm.com/2014/10/07/jim-morrison-predicts-future-music-edm-1969/

Research

2000s in music. (2020, July 30). Wikipedia, the free encyclopedia. Retrieved August 7, 2020, from https://en.wikipedia.org/wiki/2000s_in_music

Blistein, J. (2019, May 23). Is streaming music dangerous to the environment? One researcher is sounding the alarm. Rolling Stone. https://www.rollingstone.com/music/music-features/environmental-impact-streaming-music-835220/

Deahl, D. (2018, August 23). Inside Imogen heap’s cutting-edge VR concert. The Verge. https://www.theverge.com/2018/8/23/17769166/imogen-heap-concert-oculus-vr-headset-thewavevr

EDM Sauce. (2016, February 10). Significant events in electronic music history [Infographic]. Medium. https://medium.com/@edmsauce/significant-events-in-electronic-music-history-infographic-96d24f41f551

Fischer, R. (2016, March 22). How Jim Morrison predicted EDM to rolling stone in 1969. Rolling Stone. https://www.rollingstone.com/music/music-news/how-jim-morrison-predicted-edm-to-rolling-stone-in-1969-235437/

Guan, F. (2017, December 20). Rap dominated pop in 2017, and It's not going anywhere anytime soon. Vulture. https://www.vulture.com/2017/12/the-year-rap-overtook-pop.html

Harvey, A. (2018, June 27). Your brain on music | Alan Harvey | TEDxPerth [Video]. YouTube. https://www.youtube.com/watch?v=MZFFwy5fwYI

Herzog, K. (2014, March 17). 24 inventions that changed music. Rolling Stone. https://www.rollingstone.com/music/music-lists/24-inventions-that-changed-music-16471/soundcloud-2007-219580/

Machover, T., & Holbrow, C. (2019, July 26). Toward New Musics: What The Future Holds For Sound Creativity. NPR. https://www.npr.org/2019/07/26/745315045/towards-new-musics-what-the-future-holds-for-sound-creativity

Marshall, A. (2018, January 12). Is this the world’s first good robot album?. BBC. https://www.bbc.com/culture/article/20180112-is-this-the-worlds-first-good-robot-album

Morrison, J. (2006, May 4). Jim Morrison - The Future of Music [Video]. YouTube. https://www.youtube.com/watch?v=iS3dIyHpAgc

Pastukhov, D. (2020, February 13). What Does the Future Hold? 4 Music Trends & Expert Predictions for 2020 (And Beyond). Soundcharts. https://soundcharts.com/blog/music-industry-trends

Pattison, L. (2018, February 28). The future of music: 10 predictions from industry professionals. RedBull. https://www.redbull.com/za-en/future-of-music-10-predictions-from-industry-professionals

Rubin, R. (2020, July 13). Vendors face the tough reality of affordable VR. ZDNet. https://www.zdnet.com/article/vendors-face-the-tough-reality-of-affordable-vr/

Serato. (2020). Now available: Serato Pyro. Serato | The world’s best DJ and music production software. https://serato.com/latest/blog/18449/now-available-serato-pyro

The Verge. (2018, August 23). Inside Imogen Heap’s cutting-edge VR concert | The Future of Music with Dani Deahl [Video]. YouTube. https://www.youtube.com/watch?v=HoDqeunBH10

Vox. (2017, August 18). How a recording-studio mishap shaped '80s music [Video]. YouTube. https://www.youtube.com/watch?v=Bxz6jShW-3E

Your EDM. (2014, October 29). The doors' Jim Morrison predicted EDM was the future in 1969 [Video].https://www.youredm.com/2014/10/07/jim-morrison-predicts-future-music-edm-1969/